Juho-Taneli Henell

It all started when I was a little kid.

At the age of two, when I still sat in my stroller, I shouted out the name of the car brand each time a car passed. When I was eight, all I did was read in an atlas – memorising flags, countries and their capital cities. I knew that the capital of Burkina Faso was Ouagadougou, and that Nepal was the only country with a non-quadrilateral flag. When I was 14 years of age I sold my first logo for a business selling window coverings in California.

I’ve always had a thing for brands and identities.

Since 2011 I’ve been in the business of creating, maintaining and evolving great brands. I believe that getting an understanding of my clients and their businesses is alfa and omega. Your industry knowledge combined with my expertise enables us to give your project its own unique process and story. Together, we can build a timeless logo and brand that stays relevant and differentiated in the face of changing markets.

How do I work?

Before I even start to think about designing a logo for you I will ask you a lot of questions. And by a lot, I really mean a lot. I want to understand you and your business as well as I possibly can. What characterises your business and what makes you unique? What motivates you in doing what you do? What is your story, where you are now, and where do you want to be in the future? I want to know who your competitors are and how we can together make you stand out. I want to know who your customers are, and what relations and culture your share. And last but not least, I want to know you. I want to know what you’re like as a person and how we can make a logo that represents your story, your values and your thoughts. This may sound like a whole lot of work, but it is really necessary if you want a logo that truly represents your business.


After I feel like I’ve got enough information to work on I’ll start the process of designing the logo. I’ll use my pens and pencils and sketch out and make lots and lots of concepts based on the information I’ve collected. On an average project I often sketch out and ideate several hundred logo design concepts for you. That’s a lot, and to present all of those to you would overwhelm you, so I’ll carefully choose out only the best concepts and present them to you. After a few rounds of feedback and discussions we will together choose out the strongest and best concept.

Available for hire

Either for an hour or a full project. Let’s Chat >